We rebuilt our own storefront to the standard we sell
FCT gave its own website the treatment it gives clients: a technical audit finally applied, a real newsroom stood up, and the public page cut down to only the two apps that have actually shipped.
FCT Technologies sells three things a small business can see from the street: a website that looks real, a search structure that gets you found in Google and in AI answers, and honest software that ships. This week we pointed all three at our own front door.
The tell of a rebuild isn’t what a company adds. It’s what it’s finally willing to cut.
The audit we’d been putting off
Back in June, our own site failed its own technical audit — eighteen findings, the kind we catch on a client’s site in the first pass. A 3D background was loading on every phone that opened the homepage, dragging mobile performance down to a Lighthouse score of 43. Form fields weren’t labeled. Galleries couldn’t be operated by keyboard. Fonts loaded from a third party instead of our own servers.
We’d shipped that audit and never applied it. So we applied it. The 3D scene no longer loads on mobile at all — the audit projected that single change moving the Lighthouse mobile score from 43 to 89. Contrast now meets AA. Every field is labeled, every gallery is keyboard-operable, the fonts are self-hosted. The template scaffolding we’d built for an earlier way of working came out entirely.
A newsroom, built to be cited
We also gave the site something it didn’t have: a place to publish. The new newsroom is a real publication surface, not a blog widget — every article carries Article and FAQPage structured data and an entry in the site’s llms.txt, so the writing is legible to Google’s AI overviews and to answer engines like ChatGPT and Perplexity.
That’s not decoration. Getting cited in AI answers is a service we sell, and structured, quotable writing is how it’s earned. The newsroom is us eating our own cooking — the article you’re reading is the first proof.
The confidence signal is what we removed
The hardest change was subtraction. Our public work page used to gesture at a fleet of apps in progress. We took it down to two: Villain Arc, the strength-training app that’s live on the App Store, and Transcription Studio, our on-device, local-first transcription app. Both are real. Both have real screens. The rest come back to the page when they’re shipped and imaged, not before.
A page that lists everything you’re working on reads as ambition. A page that shows only what’s true reads as proof. Precise availability is the thing we trade on with every client, and now the front door says it too.
The first site we build for a business is the start of its operating layer, not the end of the relationship. This week we treated our own the same way.
Frequently asked questions
What changed on the FCT Technologies website?
Three things. A June technical audit that had never been applied went in — most importantly, the heavy 3D background no longer loads on mobile, which the audit projected would move the site's Lighthouse mobile performance score from 43 to 89, alongside contrast, form-label, keyboard, and self-hosted-font fixes. A publication surface launched at /newsroom, built with Article and FAQPage structured data so the writing is legible to search engines and AI answer engines. And the public work page was scoped down to the two apps FCT has actually shipped with real imagery: Villain Arc and Transcription Studio.
Why show fewer projects, not more?
Because precise availability is the confidence signal. A page listing a fleet of half-finished apps reads as ambition; a page showing the two that are genuinely shipped reads as proof. FCT took the rest down until each one is real and imaged. The site now says exactly what is true today, which is the same discipline FCT applies to a client's claims.
Does FCT run the same systems it sells?
Yes. The website rebuild, the search structure, and the newsroom are the same deliverables FCT builds for clients — a marketing site, GEO/SEO structure, and an owned publishing surface. Applying them to its own front door first is the point: the standard is easier to trust when the company holds itself to it.